Adding Amazon shouldn't mean cloning your logistics. Your stock checks in once at our Medley, FL warehouse and lives as one pool: Shopify orders ship out in your branded packout, and FBA shipments get their FNSKUs, bags and box-content data only when they're picked for Amazon. Two channels, one shelf, one partner who knows which units get the barcode and which get the tissue paper.
The standard failure mode looks like this: a Shopify brand decides to test Amazon, opens an account with a prep center in another state, and splits a production run between two buildings. Six weeks later Amazon is outselling the forecast, the prep center is empty, the DTC warehouse is full — and moving stock between them means freight, delay and relabeling.
The deeper cost isn't the freight. It's that every purchasing decision now requires a channel forecast, every promo requires checking two dashboards, and every return goes to whichever building the label pointed at. Founders who built a clean DTC operation suddenly find themselves running vendor management as a second job.
We run it differently. Your goods arrive once in Medley and rack as a single pool. When an FBA shipment is built, those specific units get their Amazon uniform — FNSKU over the UPC, poly bag where required, case pack with box-content data — and go to MIA1, twelve minutes away. Units picked for Shopify orders ship in your packout, to your spec sheet, same or next business day.
And because the deeper 3PL layer — reserve storage, replenishment triggers, returns grading — is the same floor, the Amazon channel can grow from "test" to "half the business" without a single vendor change. That layer is described on our 3PL for FBA sellers page; the DTC side lives on our Miami ecommerce fulfillment page.
| DTC brand question | How the one-pool model answers it |
|---|---|
| Where does inventory live? | One racked pool in Medley — no per-channel allocation at receiving |
| Who preps for Amazon? | We do, at pick time — only on units actually entering an FBA shipment |
| What do DTC buyers get? | Your full branded packout, built to your spec sheet and reference photos |
| How does FBA stay stocked? | Trigger-based batches from the shared pool, carrier-bound in 24–48h |
| Where do returns go? | Both channels' returns come to one grading bench and rejoin the pool |
Factory and co-packer freight lands once — counted against the PO, damage photographed, racked into the shared pool the day it arrives.
FNSKU labeling, bagging, case packing and box-content files applied per FBA shipment — the full stack is on our prep services page.
Shopify orders picked and packed to your spec — your mailer, your void fill, your card in the right spot. Detail on Miami ecommerce fulfillment.
Reorder triggers pull sales-sized batches from the pool into Amazon — the cadence our replenishment service exists for.
DTC returns and Amazon removals graded on one bench and recovered into shared stock — see returns processing.
Amazon-only gift sets or accessory bundles built from your existing catalog through our kitting service — a listing your DTC site never had to carry.
| Decision point | Two warehouses | One pool at ProShip3PL |
|---|---|---|
| Channel allocation | Guessed at PO time, corrected by freight | Decided weekly at pick time |
| Amazon outsells plan | Transfer, relabel, wait | Next replenishment batch is bigger |
| Shopify promo spikes | Stock trapped inside FBA | Held-back quantity ships same day |
| Returns | Two vendors, two piles, two reports | One grading bench, one recovery report |
| Adding a channel later | A third vendor search | Walmart, eBay, Etsy ship from the same pool |
The shared pool isn't a convenience feature — it's what lets a DTC brand treat Amazon as an experiment with a small opening shipment instead of a bet-the-quarter inventory commitment.
Your run checks in against the PO — counts confirmed, damage photographed, everything racked as one pool.
Units picked for FBA get FNSKUs, bags and case packs; the shipment builds with box-content data and heads to MIA1.
DTC orders pick from the same shelf and go out in your branded packout — untouched by any Amazon requirement.
Velocity on each channel sets the next week's split; returns from both doors grade back into the pool.
The classic pre-split casualty. We rebuild the flow so FBA holds weeks of cover, not months — the rest stays pickable for your site, and replenishment batches follow real Amazon velocity.
Blanket prep is lazy prep. Here the poly bag and FNSKU touch only units bound for Amazon; your DTC packout follows your spec sheet and reference photos, insert positions included.
So your brand runs on two vendors who've never spoken. We consolidate both flows onto one floor — one receiving lane, one stock report, one contact who sees the whole picture.
Because two buildings force channel forecasts. With a shared pool the only question left is how big this week's FBA batch should be — and that answer comes from sales data, not guesswork.
Because splitting stock between a DTC 3PL and a separate prep center forces you to predict, months out, how much each channel will sell — and you'll be wrong in one direction or the other. With one pool in Medley, your Shopify orders and your FBA shipments draw from the same shelf, so a hot week on either channel just changes what gets picked, not where inventory physically lives.
No pre-split. Your production run checks in once and sits as a single pool. FBA gets fed in batches sized to actual Amazon velocity, and everything else stays available for your DTC orders. If Amazon outsells the plan, the next replenishment batch is bigger; if the site outsells it, we simply hold more back. Allocation becomes a weekly dial instead of a quarterly bet.
No — that separation is the point. FNSKU labels, poly bags and suffocation warnings go only on units picked for an FBA shipment, applied at prep time. Units flowing to your DTC buyers ship exactly as your brand designed them: your box, your tissue, your insert, no marketplace barcode stuck over the artwork.
Yes. Ship us your printed inserts and we treat them as counted inventory with a documented position in the pack — top of box, under the lid, wherever your spec says. For units headed into FBA, tell us which inserts you want included so what goes to Amazon stays consistent with your listing and Amazon's insert policies; your DTC packouts follow your spec exactly.
Less than you think. The one-pool model means an Amazon launch doesn't require a leap of faith: send a modest opening shipment, watch sell-through, and let replenishment triggers move stock in as the listing gains traction. Your DTC channel never goes short to fund an Amazon experiment, because nothing is locked inside Amazon until it's earned its place there.
Only the destination stays the same — which is the good news. Your factory or co-packer keeps shipping to one address in Medley, FL, whether the goods will end up on your site or on Amazon. We receive against your PO, report counts and damage with photos, and the channel decision happens after check-in, not at the factory door.
Both come back to the same dock and go through the same grading bench. Sellable DTC returns rejoin the pool; sellable Amazon removals are inspected, relabeled if needed, and either re-enter FBA or fold back into shared stock. One recovery process for the whole brand beats two vendors each holding a box of mystery returns.
You pre-position. Ahead of a promo we can hold back a defined quantity for DTC and push FBA replenishment earlier so both channels enter the event covered. Because the pool is shared, a surplus on one side after the event flows to the other without a transfer between warehouses — the leftover promo stock just becomes next week's FBA batch.
Three things: your SKU list with barcodes, a packout spec for your DTC orders (box, void fill, insert positions — photos help), and your Amazon prep requirements per SKU if you know them. If you don't know them yet, send the listing links and we'll flag what Amazon will require. Most DTC brands are receiving-ready within a few days of that email.
Use the form with your monthly DTC order count, expected Amazon volume and SKU count. You'll get per-unit pricing for both flows — fulfillment on the DTC side, prep and forwarding on the FBA side — within one business day. No setup fees, no monthly minimums, so a slow Amazon start costs you nothing extra.
Tell us your current DTC volume, SKU count and what you're planning on Amazon. We'll map both flows onto one floor, price each per unit, and flag anything in your catalog Amazon will want prepped differently — all within one business day.
