Your product already wins on amazon.co.uk. The American marketplace is several times the size — and the only honest way to know if it wants your brand is to put stock in it. Send one test pallet to our Miami warehouse: we receive it, swap UK labels for US-listing FNSKUs, forward it into FBA, and hold your reserve until real amazon.com sales tell you how hard to push.
British brands tend to reach the US question from strength: the product is proven, reviews are earned, the amazon.co.uk flywheel already turns. What stalls the expansion is operational, not commercial — where does the stock physically go, who applies the American labels, and who deals with whatever comes back?
The mechanics are smaller than they look. Amazon US and Amazon UK run separate inventory pools, so your .com listing needs its own stock, carrying its own FNSKU barcodes, inside Amazon's American network. Since January 2026 Amazon itself preps and labels nothing, so those barcodes must be right before the goods reach an Amazon door.
That is the whole of our job. Your forwarder moves a pallet from Felixstowe, Southampton or Heathrow on DDP terms; we receive it in Medley, count it, cover the UK barcodes, apply and scan-verify the US ones, and build the inbound shipment to whichever fulfillment centers Amazon assigns.
One habit worth importing from your UK operation: never send everything in at once. Part of the pallet goes into FBA to trade; the rest sits on our racks as reserve, replenished on your trigger — so a surprise US bestseller doesn't go out of stock waiting on the next Atlantic crossing.
| What changes | amazon.co.uk (today) | amazon.com (via Miami) |
|---|---|---|
| Inventory pool | Your UK/EU FBA stock | Separate US stock, shipped here |
| Unit barcodes | Your UK listing's labels | New US FNSKUs, applied & verified here |
| Prep responsibility | Your current setup | Ours — Amazon US stopped prepping in 2026 |
| Returns address | Your UK operation | Our Medley warehouse, graded & recovered |
| Restock lead time | Domestic | 24–48h from our reserve racks |
From the first test pallet to container-scale replenishment, the same Miami dock does the work.
Sea freight from Felixstowe or Southampton, air from Heathrow — booked to our dock, counted in and reported the day it lands.
UK-market barcodes covered, amazon.com FNSKUs applied and scan-verified — the step that makes UK stock sellable in the US pool.
Poly bags, bubble wrap, bundles and warning labels to Amazon US requirements — finished here, not left to chance at an FC.
The unsold balance of your pallet waits on our racks, billed monthly on used space, ready to replenish within 24–48 hours.
Removal orders land here, get graded with photos, and sellable units re-enter FBA — your returns stop being a dead loss.
Once .com proves demand, the same stock preps for Walmart WFS and ships Shopify or eBay orders parcel by parcel.
Your best .co.uk performers, listed on amazon.com — enough stock for six to eight weeks of conservative selling.
Your forwarder exports from the UK and delivers cleared freight to our Medley dock with your reference on it.
US FNSKUs on, UK barcodes covered, prep completed — a first slice enters FBA, the rest holds as reserve.
Real .com sales decide the next move: replenish from reserve, book the container, or wind down cleanly.
| Approach | What it costs you | What it tells you |
|---|---|---|
| Wait and watch | Nothing — except the category filling up | Nothing; competitors gather the data instead |
| Build your own US operation | Lease, staff, systems — before a single sale | Everything, at maximum stake |
| Test through a Miami prep center | One pallet, per-unit fees, no commitments | Real FBA sales data with a capped downside |
The prep-center route is deliberately reversible. If amazon.com underwhelms, the remaining stock ships back, sells off through FBA, or moves to another channel — and no lease, hire or contract outlives the experiment.
You don't sign one here. Per-unit rates, no setup fee, no monthly minimum — a one-pallet test costs exactly what the rate sheet says and obliges you to nothing further.
Send it as-is. Covering old barcodes and applying the amazon.com FNSKU is routine work at our benches — cheaper than a relabeling run at your UK warehouse.
It shouldn't. Split production at origin: UK allocation home, US allocation direct to Miami. One crossing each, and your landed cost thanks you.
We do — removal orders come to Medley, get graded and photographed, and the sellable majority goes back into FBA while you read the report over breakfast.
You list on amazon.com from your existing Seller Central login, then ship physical stock to a US receiving point — that's us. Freight leaves the UK by sea from Felixstowe or Southampton, or by air from Heathrow, shipped DDP through your forwarder. At our Miami dock we count it in, apply the US listing's FNSKU labels, complete any prep, and forward it into FBA within 24–48 hours of receipt.
Yes — plenty of UK brands pull cartons or pallets from existing UK stock rather than ordering a fresh production run for America. Your warehouse or 3PL books the export with your forwarder, we receive it in Medley, strip or cover any UK-market labels per your instruction, and re-label for the amazon.com listing. It's the fastest way to get a proven product in front of US buyers.
Once the US test succeeds, stop double-handling: have the factory split production and send the American allocation straight to our dock. Routing US-bound goods through a UK warehouse adds a second ocean crossing and a second customs event for no benefit. Many UK clients run exactly this split — UK stock to their home operation, US stock direct to Miami.
Usually, yes. The amazon.com listing carries its own FNSKU, so units labeled for your amazon.co.uk stock need the US barcode applied — and any conflicting scannable barcode covered so Amazon's scanners read only the right one. We do both, scan-verifying every unit, and can add or replace other labeling you specify for the US market.
Less than you'd fear — UK exporters have been filing full export documentation since Brexit, and the US lane runs on the same discipline. Your freight forwarder handles export declarations, US customs entry and duties, ideally on DDP terms so the goods arrive fully cleared. We're not your customs broker or Importer of Record; we receive cleared freight and take it from the truck.
A single pallet — or even a few cartons by air — is a legitimate first move, and our pricing supports it: per-unit rates, no setup fee, no monthly minimum. Send enough of your best UK seller to keep the listing in stock for six to eight weeks of conservative sales. The point of the test is data; the container comes after the data says yes.
Better than almost any other lane. London is five hours ahead of Miami, so from 14:00 UK time both offices are live for a full working afternoon. A question sent with your morning coffee is answered the same day, and receiving reports from a morning delivery in Miami reach you before your evening. No overnight lag, no relay through intermediaries.
Invoices are itemized in USD — receiving, per-unit prep and monthly storage on used space — and payable by card or international transfer from a UK account. Rates are published in your rate sheet before your first carton ships, so your US landed-cost model uses real numbers, not estimates.
Set our address as the destination for your amazon.com removal orders. Each returned unit is inspected and graded here; sellable stock is re-labeled and sent back into FBA, and the rest is held or disposed of as you direct. Without a US return point, a UK seller's returns become automatic write-offs — with one, most of that value comes back.
Yes. Many UK sellers add Walmart to the US expansion once Amazon proves demand, and we prep for Walmart WFS from the same inventory. One shipment from the UK lands in Miami and splits across amazon.com, Walmart and direct-to-consumer channels — each prepped to its own platform's spec.
Tell us what wins on amazon.co.uk, what you'd test on .com, and how it would ship. Within one business day you'll have per-unit pricing, receiving instructions, and a suggested first-pallet split between FBA and reserve.
